UK beauty sales driven by bricks and mortar as ecommerce falters

Sephora Westfield store interior

All beauty market gains came from in-store retail in 2022 as ecommerce sales across the whole economy in the UK fall to pre-pandemic levels, new research by the British Beauty Council has found. 

In 2022, the personal care industry supported a total GDP contribution of £24.5bn, according to the Value of Beauty 2023 report published by the council.

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