THG strikes 10-year partnership with ecommerce retailer Maximo Group
THG has announced a 10-year strategic partnership with beauty ecommerce retailer Maximo Group, which owns sites such as allbeauty.com and fragrancedirect.co.uk.
THG said its initial focus will be on re-platforming those sites to the Ingenuity platform, alongside being Maximo’s key operational partner in the UK and providing warehouse and fulfilment services from the second quarter.
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