Holland & Barrett acquires fit-tech start-up Avie as it looks to go beyond retail
Holland & Barrett has acquired fit-tech start-up Avie as it looks to “extend its reach beyond retail through the creation of personalised wellness solutions”.
Avie tracks health, activity and behavioural data to help users achieve their health and wellness goals.
The fitness technology start-up was co-founded by Charlie Leggate, 28, and Kit Logan, 26, and backed by Entrepreneur First.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.