Analysis: Superdrug boss on its eternal youth as it turns 50-years-old

Joey Wat became managing director of Savers and Superdrug in 2012 Photo credit: Ev Sekkides

Under the leadership of managing director Joey Wat, health and beauty retailer Superdrug has embarked on an ambitious revamp programme and is launching new store formats.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.