Supermarket own-label: Will shoppers stay loyal when the cost-of-living crisis is over?


Own-label has amassed serious growth during the cost-of-living crisis but when the country gains a more economically stable footing, will the boom last?

The most recent reporting by Kantar shows own-label sales shot up by 9.3% during the four weeks to January 22, well ahead of branded alternatives that were up by just 1%.

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