Supermarket chain Sainsbury’s has opened a meat-free butcher in east London to cater for the growing vegetarian and vegan population.
The pop-up store will sell vegan mincemeat - made from soybeans, peas and carrots – jackfruit quarter pounders and chorizo style shroomdogs.
A poll of 2000 customers commissioned by Sainsbury’s found that more than half of Britons have never tried a plant-based alternative to meat and a fifth - who considered themselves to be meat eaters – described plant-based food as “rabbit food”, according to The Guardian.
Sainsbury’s has registered a 65% increase in the sale of plant-based products this year compared with 2018.
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