Marks & Spencer and rival Waitrose have both launched marketing initiatives to draw customers as their relationship with Ocado changes.
Ahead of the formal launch of its partnership with Ocado at the start of September, Marks & Spencer has highlighted the price and credentials of its ‘Remarksable’ value range.
Meanwhile, Waitrose has unveiled a campaign to convert Ocado customers to its own online store, as its links to the etailer are cut.
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