Grocery sales grow as discounters increase market share
The grocery market continued its recovery with further growth, as discounters Aldi and Lidl solidified their combined market share.
Sales across the grocery market grew 1.3% to £26.6bn in the 12 weeks to October 6, while the average spend per trip also inched up 0.6%, according to the latest Kantar data.
The discounters Lidl and Aldi continued to collectively gain market share on the big four, which combined grocery sales jumping 0.8% during the period – an increase worth £1bn annually. Aldi reported a 7.3% increase to 8.1% of total market sales, while Lidl reported an 8.2% jump to 6%.
Combined the discounters now account for 14% of total grocery market sales.
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