Eat Out to Help Out scheme wipes £155m off supermarket sales

Eat out to help out London

Shoppers spent £155m less in supermarkets last month as they returned to restaurants, pubs and cafes during the Eat Out to Help Out scheme.

Data from Kantar revealed that, although take-home grocery sales increased 10.8% over the 12 weeks to September 6, growth slowed to 8% in August. That marked the slowest four-week growth in grocery spending since April. 

Sales of beer and wine were particularly dented, dropping 10% and 5% respectively. 

But as consumers began to dine out with friends again, the amount spent on hair styling lines jumped 17%, sales of hair removal products were up 11%, and deodorants climbed 3%. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.