Eat Out to Help Out scheme wipes £155m off supermarket sales
Shoppers spent £155m less in supermarkets last month as they returned to restaurants, pubs and cafes during the Eat Out to Help Out scheme.
Data from Kantar revealed that, although take-home grocery sales increased 10.8% over the 12 weeks to September 6, growth slowed to 8% in August. That marked the slowest four-week growth in grocery spending since April.
Sales of beer and wine were particularly dented, dropping 10% and 5% respectively.
But as consumers began to dine out with friends again, the amount spent on hair styling lines jumped 17%, sales of hair removal products were up 11%, and deodorants climbed 3%.
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