Data: Waitrose customers flock to online grocery during lockdown

Waitrose online delivery

As more and more customers turned to online shopping, Waitrose and Partners’ latest Food and Drink Report highlights that Britons made more use of fast delivery services in lockdown, with heightened demand for Fairtrade or organic products and wine.

According to the report, 77% of Waitrose customers now do at least part of their grocery shopping online, compared with 61% last year, while one in four now do their food shopping online at least once a week, double the figure in 2019.

Waitrose executive director James Bailey says that “shopping behaviours have changed profoundly” due to the lockdown.

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