Costcutter has struck a deal with takeaway delivery app Uber Eats, marking the tech company’s first foray into grocery delivery.

The convenience store chain, which has 1,700 shops across the UK, will partner with Uber Eats to deliver everyday grocery staples such as milk, butter and bread, following an extensive trial in London and the South East.

According to the retailer, stores participating in the trial saw an average of £1,500 added to monthly retail sales.

Costcutter managing director Sean Russell said: “With 28% of food and groceries now purchased online in the UK, our partnership with Uber Eats is a great way to reach new customers and demonstrates our continued commitment to helping our independent retailers thrive.

“We’ve responded to strong demand for real-time delivery and taken the lead in the convenience sector to give our retailers another point of difference in a highly competitive sector.”

Uber Eats UK general manager Toussaint Wattinne told The Daily Telegraph: “Grocery is a massive opportunity and it’s one that complements well the offering that we have today. Our ambition is to offer a wide range of food choices in a convenient and fast way.”

Grocery has become an increasingly competitive battleground for food delivery technology companies in the last few years.

This year, Just Eat announced a tie-up with supermarket chain Asda offering 30-minute grocery deliveries. The business partnered with Morrisons for online food delivery in 2017.

Deliveroo has also been increasingly active in the space, launching a pizza delivery trial with Sainsbury’s in July, and working with the Co-op on home delivery in some neighbourhoods since the beginning of 2018.