‘Battle for data will be the battle for the bottom line in grocery’
The companies that emerge the strongest from the current downturn will shape a new data and insight paradigm, argue McKinsey’s Anita Balchandani and Samantha Phillips
Across Europe, the grocery sector has been challenged by surging inflation, consumer trade down, flat online sales and pressure on margins.
As these trends begin to dissipate, many executives are considering a pivot to growth-focused themes. In the UK, however, the narrative remains mixed. Food price inflation, for example, has continued to accelerate and there is a consensus across consumer demographics that saving money matters.
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