Asda sales rise as customers trade up over Christmas

Asda Reading

Asda has reported that customers trading up and treating themselves over Christmas led to strong sales upticks in its fourth quarter.

The grocer said like-for-like sales increased 5.1% in the 12 weeks to December 31 and jumped 6.9% in the crucial eight weeks to December 24.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now