Analysis: The discounters do digital

Aldi Click and Collect 1

The discounters have lost share during the pandemic as more and more grocery shoppers switched to online. But digital moves are afoot at Aldi, Lidl and Poundland. Retail Week reports.

Coronavirus has completely transformed the grocery landscape, both in terms of consumer demand and supermarkets’ capacity to fulfil it. 

One of the biggest changes is the growth in online shopping. 

In terms of overall market share, online accounted for 12.5% of total sales in the latest Kantar figures to September 6 – down from a peak in June of more than 13.5% – compared with 7% in 2019. Since March, customers have bought an extra £3.2bn worth of groceries online. 

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