Amazon to launch super-fast grocery delivery service in the UK

Amazon_Prime_Now

Ecommerce giant Amazon is planning to leverage its existing depots in the UK to help launch a super-fast grocery delivery service.

The service, called Ultra Fast Fresh, would aim to bring rapid grocery delivery to some 40% of UK households by the end of the year and would see Amazon retrofit nine existing depots across the country to handle fresh produce and fulfil deliveries, according to The Grocer.

The first depot to be retrofitted will be located in London, with the next earmarked for Leeds.

Citing suppliers of the ecommerce giant in the UK, the service could involve making Amazon Fresh – its grocery delivery service – a free benefit of Prime membership in the country, rather than a monthly add-on.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.