Of all the retailers expected to have a half-price Sale this January, Poundworld was not one of them.

Every item is sold for £1 at the retailer, so most products are already seen as a bargain buy. But shoppers were in for even bigger savings after Poundworld stores slashed some items to 50p. It might have to rethink its name if it has more Sales like this. Poundworld will be giving products away next.