Pets at Home has debuted a new look and fresh advertising campaign that “brings together all elements of its business”.
The refreshed brand identity goes live today (20 April) across all digital channels and there are long-term plans to roll out the new look across physical stores, vet practices and grooming salons.
The group has also updated its other petcare service businesses. Veterinary surgeries and practices will become Vets for Pets (formerly Vets4Pets) and The Groom Room will become Pets Grooming.
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