Watch: Pets at Home unveils rebrand and ad campaign

Pets at Home store showing updated branding reading: 'Pets at Home' and 'Vets for Pets'

Pets at Home has debuted a new look and fresh advertising campaign that “brings together all elements of its business”.

The refreshed brand identity goes live today (20 April) across all digital channels and there are long-term plans to roll out the new look across physical stores, vet practices and grooming salons. 

The group has also updated its other petcare service businesses. Veterinary surgeries and practices will become Vets for Pets (formerly Vets4Pets) and The Groom Room will become Pets Grooming. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.