Strategy spotlight: What’s on the to-do list for Primark’s new advisory board?

Primark Burnley

Primark wants more out of digital, and validity for its fast-fashion model, so our Prospect analysts have examined some of the steps it is taking to secure ongoing growth as sustainability climbs up the consumer agenda and the cost-of-living crisis continues to bite. 

With sales now back at pre-pandemic levels, and after outperforming all of the online giants over Christmas 2022, Primark has invested in a new strategic advisory board, headed up by former ABF finance boss John Bason.

Here are five areas the new board leader will be prioritising when he picks up the reins in April:

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