Store gallery: Slow-fashion brand Odd Muse opens 'dream' store

Odd Muse store London (6)

Fashion retailer Odd Muse has unveiled its first pop-up shop in London’s Covent Garden, to allow customers to shop the collections “in person for the first time ever”.

Odd Muse was founded in 2020 and describes itself as a luxury, slow-fashion brand that “focuses on having pieces in your wardrobe that will last forever”, aiming to bridge the gap between fast fashion and luxury.

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