Store gallery: Inside Heaven by Marc Jacobs’ first store outside LA

Interior of Heaven by Marc Jacobs, London, store showing clothing and seating

Luxury fashion retailer Marc Jacobs has opened the doors to its first store in Europe for its Gen Z subsidiary line Heaven, located on London’s Brewer Street in Soho.

The opening marks the first Heaven by Marc Jacobs store to welcome shoppers outside its Los Angeles-based flagship.

The Heaven collection first launched in 2020 and includes a range of polysexual clothing, lingerie, footwear and jewellery.

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