Store gallery: Burberry and Tencent unveil social media-powered concept store

Burberry Shenzhen

Burberry and Chinese technology giant Tencent have collaborated on a new concept store in China, which has been dubbed a ‘social retail’ experience.

The luxury fashion house, which has built up its technological prowess in recent years, aims to combine the physical and social media worlds by creating a way for customers to interact with the brand and its products on- and offline.

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