Primark U-turns on price promise as energy and labour costs soar

John Bason

Source: Associated British Foods

Primark has rolled back on its pledge that its prices would not change as the retailer grapples with rising inflationary pressures.

The fashion retailer, which reported soaring sales and profits this week, said it would be implementing “selective price increases” across some of its autumn/winter stock.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.