Primark posts festive sales gains but lags pre-pandemic levels

Exterior of Primark store next to an escalator in a shopping centre

Primark has registered a spike in sales during the crucial Christmas trading period but lagged behind pre-pandemic levels. 

The value fashion giant posted a 36% jump in sales year on year during the 16 weeks to January 8. However, Primark was hit by widespread store closures across the UK and Europe during the comparable period a year ago amid a rise in Covid-19 cases.

 

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