John Lewis bids to win kidswear market share with expanded range
John Lewis hopes to seize a bigger share of the children’s clothing market with the launch of an expanded collection, including debut ranges from its new director of design for fashion, Queralt Ferrer.
John Lewis, which holds a strong position in nursery clothing with a 16% market share, is less strong in older age groups.
It aims to extend its appeal in the latter category as the kids’ clothing market is forecast by Mintel to grow from £6.8bn last year to £7.3bn by 2027.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.