H&M angers Vietnam in bid to appease China

H&M and Zara stores Beijing

H&M has found itself the subject of another boycott, after its attempts to win back China upset Vietnam.

H&M, along with Nike, Adidas and Burberry, were criticised by the Chinese government last week when statements condemning the use of forced labour in the cotton industry in the Xinjiang region resurfaced.

The Western retailers were blasted on social media and faced a consumer boycott, while some their products were also removed from major Chinese etailers Alibaba and JD.com.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.