Exclusive: Superdry cannot afford to get product wrong, warns CFO

Super Dry flag regent street

Superdry chief financial officer Shaun Wills has said the retailer cannot afford to get its product wrong as it enters the autumn/winter season, after it posted an annual loss of £148.1m.

Superdry reported the pre-tax loss for the 52 weeks to April 29, 2023, in comparison to £22.4m pre-tax profit for the previous year.

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