Analysis: Primark’s plan to ‘come back with a bang’

Shuttered Primark

Value fashion powerhouse Primark is preparing to draw shoppers through its doors by wowing them with every weapon in its armoury when it reopens after the coronavirus emergency.

ABF finance chief John Bason tells Retail Week: “We’ll open with the inventory appropriate to the region and people are going to go ‘wow, good old Primark is back’. We want to make a splash and we’ve got the wherewithal to do it, we’ll be fresh and relevant for whatever season we open in. We’re planning for a ramp-up.”

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.