AO slashes profit guidance as product shortages batter festive forecasts

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AO has swung to a loss and slashed its full-year profit guidance after ongoing supply chain disruption and the HGV driver shortage battered its golden quarter expectations.

The online electricals retailer warned that “poor availability in certain categories” as a result of such challenges would also lead to “significantly softer” trading during the crucial Black Friday and Christmas period.

 

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