AO plots European expansion as German business rebounds

Posed photograph of chief executive John Roberts next to washing machines

After returning’s German arm to profitability, boss John Roberts is eyeing expansion into France, Italy and Spain in the near future.

The electricals business recorded strong growth across both its markets with an 81% jump in revenues in Germany in the year to March 31. also increased the profit margin of its German market from -2% in 2019 to 9% as its logistics capabilities were scaled and improved upon.

Chief executive Roberts told Retail Week that the turnaround in Germany is down to AO’s strategy to use the same playbook for all its markets – meaning ample opportunities to do the same across the rest of Europe.

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