Storied department store group Falabella is one of Chile’s most treasured national brands. Recognised across the region as an early adopter with a track record in innovation, the pioneering traits that helped it win that status are much in evidence.
Retailers offering click and collect knew long before the coronavirus outbreak that they would one day need a better way to manage pick-ups, and Falabella has recently launched an automated parcel service for click-and-collect customers.
No company wants to say that it is benefiting from the coronavirus outbreak, but the strategic decisions the retailer has made since the pandemic to expand its omnichannel operations have, in many ways, proved to be perfectly timed as demand for perceived safer, contact-free solutions is likely to soar.
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