John Lewis plans to launch hundreds of shop-in-shops inside Waitrose stores and is also plotting a smaller “local” format as part of a radical overhaul of its portfolio.
The Partnership’s new chair, Dame Sharon White, wants most of Waitrose’s 331 supermarkets to contain a John Lewis implant within the next 12 to 18 months.
John Lewis opened its fifth shop-in-shop inside a Waitrose at the grocer’s Wallingford branch during February, but White has ambitious plans to roll out the format across the country as it reshapes its store estate.
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