John Lewis plots ‘hundreds’ of shop-in-shops inside Waitrose stores

John Lewis

John Lewis plans to launch hundreds of shop-in-shops inside Waitrose stores and is also plotting a smaller “local” format as part of a radical overhaul of its portfolio. 

The Partnership’s new chair, Dame Sharon White, wants most of Waitrose’s 331 supermarkets to contain a John Lewis implant within the next 12 to 18 months.

John Lewis opened its fifth shop-in-shop inside a Waitrose at the grocer’s Wallingford branch during February, but White has ambitious plans to roll out the format across the country as it reshapes its store estate.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.