From hampers to Hong Kong: Why Fortnum’s is more than a Christmas cracker

Fornum and Mason Xmas

Fortnum & Mason’s charismatic chief executive Ewan Venters talks Christmas, keeping up with food trends and what the future holds for the 312-year-old retailer

Moving from the tungsten-light bathed boardroom with its Christmas tree through to his private office, Fortnum & Mason’s chief executive Ewan Venters smiles. “Fortnum’s and Christmas is quite synonymous, isn’t it?” he says. The sentence framed more as a statement than a question.

It’s hard to argue with. As the nights draw in and Christmas gets closer, the food retailer’s Piccadilly flagship pulls crowds of tourists and Londoners alike to gawp, take pictures of the building’s festively effervescent exterior and famous window displays – and to snap up its delicacies.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.