Black Friday sales advanced 16.5% by value and shoppers are continuing to spend on Cyber Monday, the latest payment data has revealed.

The data from Barclaycard, which processes £1 of every £3 spent in the UK, showed that Black Friday performance was “outstanding”, and consumers have continued to seek bargains today, Cyber Monday, which has generated a 6.9% increase in transaction volume versus last year.

Barclaycard Payments chief executive Rob Cameron said: “It was an outstanding Black Friday, especially compared to last year’s record-breaking results. 

“Total volume of transactions over the day were also up 7.2% showing that in a tough economic climate, once again Black Friday has continued to be a fantastic opportunity for retailers and consumers.

“Cyber Monday has also got off to a strong start. It will be interesting to see if this trend continues throughout the rest of the day.”

Early data released on Black Friday showed there had been a 12.5% increase in the volume of payment transactions compared to the same period on Black Friday last year.

Shopper traffic monitor Springboard said today that Black Friday brought a rise in footfall of 3.3% compared to 2018.