Analysis: How Asos will make Topshop live up to its name again

Nick Beighton

Source: Peter Searle

Asos this week swooped on Arcadia’s Topshop, Topman, Miss Selfridge and HIIT brands in a bid to reach new heights with the iconic names under its umbrella

The collapse into administration last year of Sir Philip Green’s Arcadia empire rocked the high street but today’s deal should give the flagship Topshop brand and its stablemates a new lease of life.

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