Customers asked to expose wasteful products
Asda is asking shoppers to help it identify over-packaged goods, so it can put pressure on suppliers to reduce waste.

The retailer is inviting customers to bring back examples of over packaging, in a trial taking place at two of its major stores. If successful, the shopper-led programme called Leave It with Us will be extended to every Asda store across the UK.

However, the results could bring the grocer into direct conflict with some of the biggest brands in the country.

An Asda spokesman said: 'Shoppers are our eyes and ears across our entire business. Each Asda store contains, on average, over 40,000 different products, so examining each one is a massive task.

'We want to reduce packaging waste as quickly as we can, so it makes perfect sense to enlist the help of an entire army of our most vigilant allies - our customers.'

Asda has already committed to reduce packaging on all its own-label products by 25 per cent over the next year. The retailer said it will also provide each supplier with practical advice on how to better present their products using less material.

The spokesman added: 'Our customers are telling us that they want to see a lot less packaging on all products.

'This is a major step towards ensuring that everything we sell in our stores - regardless of who makes it - is made with the least amount of packaging required to protect and preserve that item.'