Many retailers stand on the threshold of global digital commerce but are unsure of how to embrace it and where to begin. 

The first step is to ensure that the financials are right. Solid financial planning is key and it is crucial to allocate enough time and budget before commencing an ecommerce project.

The next task is to choose the right technology. The solution needs to be agile so it can be quickly and easily rolled out across different regions and easily updated.

A digital commerce solution is also only as good as the people behind it and building strong team chemistry is the gel that will bring everything together. The strength of the team really is the difference between success and failure, so make sure it is headed by a strong leader.

Another key step is to get the product data right. This will include an understanding of how your products will be categorised and searched for because this is at the core of any successful ecommerce solution. Then, as soon as you’re up and running, start sharing information with your customer base. 

The final stage is to employ a strategy of continuous optimisation. This will deliver added flexibility and allow processes to be quickly improved in line with changing business.

Matt Clarke, chief technology officer at digital marketing consultancy Amaze, says: “No matter what stage you are at, the trick is to start small and think about what your customer base wants and what is important to them.”

Customers often want the ability to access information quickly, to place an order or check delivery times and product availability. Keep this at the heart of everything you do, and this will ensure you are on track.