New research has revealed shoppers in younger age brackets have higher expectations when it comes to next-day deliveries in the run-up to Christmas.
Delivery expectations are higher than ever this peak season with 12% of 18-34 year olds demanding next-day delivery for an item purchased online one day before Christmas Day.
Higher expectations around promotions and the fulfilment offer are eating into retailers’ bottom line, at a time when considerations such as the national living wage are impacting businesses’ cost bases.
Our new infographic reveals how long consumers are happy to wait for a delivery bought close to Christmas and what these shifting consumer expectations mean for retailers as they prepare for 2017. Find out more in our exclusive infographic below:
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- To discover more exclusive insights and bespoke data from the Fresh Thinking for the New Year campaign, click here.
*Survey conducted between November 28-29, 2016; 2,000 UK consumers from a sample representative of the wider UK population.
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