With Amazon predicting December 5 as its busiest day in the run-up to Christmas, it’s important all retailers are prepared.
With Amazon predicting December 5 as its busiest day in the run-up to Christmas, it’s important all retailers are prepared for the peak in traffic and for the alterations their sites will need to aid customers in shopping for gifts.
With this in mind, Amazon has launched its Christmas gift section, a sponsored channel page to make shopping for others easier and that has been highlighted on the main site for several weeks.
Amazon is capitalising on its huge customer base not only for sales, but to create a sophisticated algorithm that allows it to make intuitive recommendations. Suggestions for different demographics aim to inspire customers who are shopping for family members. Gifts are filtered by price, luxury items, and best-sellers in different sections, such as books, jewellery and musical instruments.
The Christmas area highlights discounts and offers from around the site. Amazon’s Universal Wish List button allows customers to save items from Amazon and around the web and share the list with family and friends.
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