Indicator has reviewed retailers’ digital capability through a strategic audit, across all areas of a customer’s digital shopping journey.

Digital capability was assessed across four performance categories – marketing, logistics and customer service, cross-channel and ecommerce, as well as their financial performance.

Explore Indicator’s ranking tables to see how retailers measure against each sector and overall.

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Health and beauty ranking


Retail Week Indicator’s focus on health and beauty retail reveals and ranks retailers’ digital capabilities within the health and beauty sector through a strategic audit of all areas of a customer’s digital shopping journey.

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Home and DIY ranking


The emergence of online home and DIY retailers opening stores, such as Loaf and Made.com, demonstrates the importance that cross-channel experiences can have in the customer journey. Find out which retailers are commanding the sector by investing in augmented reality and convenient fulfilment propositions in our home and DIY rank.

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General merchandise ranking


There is a pronounced dichotomy between general merchandisers with digitally advanced offers and those that rely on their store estate. With the likes of Amazon dominating in ecommerce and Argos winning at cross-channel, our ranking reveals where other general merchandisers can invest to remain competitive.

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Fashion ranking


Technology has polarised the fashion sector, opening the way for online-only players to emerge, while faster lead times have changed the fashion landscape and consumer mindset. Our fashion ranking uncovers who the leading clothing and footwear retailers are in the digital economy.

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Department stores ranking


The department store sector relies heavily on footfall. But with online becoming an integral part of retail, and pureplay competition rife, investing in the right digital capabilities is vital for success. The rank demonstrates where they are focusing their attention, whether that’s engaging digital marketing, or offering a connected experience ...

retail week indicator food and grocery sector

Food and grocery ranking


The growth of ecommerce in the food and grocery sector continues to bring challenges. Margin pressure is clear, and the ability to fulfill online orders fast and conveniently is costly. Mergers are becoming commonplace for the sector, enabling them to increase scale and boost buying power. Our rank unveils which ...

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Pureplay ranking


Pureplay retailers have largely outshone their multichannel competitors as the digital evolution of the customer journey has advanced. Online-only retailers are generally more agile, enabling more room for flexibility and faster reactions to changing customers’ expectations. The pureplay ranking looks solely at retailers who are online only businesses.

Digital capabilities index

Overall ranking


Retail Week Indicator has reviewed retailers’ digital capability through a strategic audit, across all areas of a customer’s digital shopping journey. Discover where the leading 180 retailers in the UK are positioned.

  • Marketing

    We scored retailers across loyalty, user-generated content, social media presence, paid and natural search, product accessibility, retargeting and email marketing.

  • Logistics & Customer Service

    We reviewed delivery and return propositions, from standard delivery through to one-hour delivery, as well as retailers’ customer service offers.

  • Cross-channel

    We considered how well-connected retailers are across online and offline, from in-store Wi-Fi and click-and-collect, to geo-location and a single view of stock.

  • Ecommerce

    We looked at user experience across desktop and mobile, starting from search through to download speed, to product content, personalisation and checkout.

  • Financials

    Financial performance was evaluated over a three-year period to assess whether a retailer’s investment efforts have shown through in trading.

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