Pureplay ranking 2019

REWK0024_Indicator thumbnails_180719_V2

Retail Week Indicator has reviewed all areas of a customer’s digital shopping journey. How do the online-only retailers size up?

Amazon was ranked the top pureplay retailer based on all aspects of the customer’s digital shopping journey. 

Digital capability was assessed across four performance categories: marketing; logistics and customer service; cross-channel; and ecommerce. All retailers were scored against each performance category, as well as their financial performance. The category scores were aggregated to create an overall score per retailer.

Amazon performed particularly well in the logistics and cross-channel categories.

Subscription content

Subscriber? Sign in now

Subscribe for full access to our in-depth study, Indicator

Retail Week is the most trusted source of business intelligence for the retail and commerce ecosystem. Your subscription will help you:

  • Make key decisions based on actionable intelligence
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • React more quickly to changes in demand and technology
Discover Retail Week subscribe now