Pureplay ranking 2019

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Retail Week Indicator has reviewed all areas of a customer’s digital shopping journey. How do the online-only retailers size up?

Amazon was ranked the top pureplay retailer based on all aspects of the customer’s digital shopping journey. 

Digital capability was assessed across four performance categories: marketing; logistics and customer service; cross-channel; and ecommerce. All retailers were scored against each performance category, as well as their financial performance. The category scores were aggregated to create an overall score per retailer.

Amazon performed particularly well in the logistics and cross-channel categories.

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