How Argos nails cross-channel retail

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Argos has topped Retail Week Indicator’s cross-channel category, which measures retailers’ initiatives to link stores and online. Here, we delve into how Argos creates a near-seamless customer experience across all channels

If one retailer epitomises cross-channel excellence it is Sainsbury’s Argos, which has managed to create a near-seamless customer experience across stores and online.

Grocer Sainsbury’s acquired general merchandise giant Argos in 2016 to create a multichannel powerhouse capable of competing with Amazon and the Sainsbury’s Argos cross-channel experience blends digital capabilities and the strengths of a store network to offer shoppers a wealth of convenient options.

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