How Argos nails cross-channel retail

Argos Google Voice

Argos has topped Retail Week Indicator’s cross-channel category, which measures retailers’ initiatives to link stores and online. Here, we delve into how Argos creates a near-seamless customer experience across all channels

If one retailer epitomises cross-channel excellence it is Sainsbury’s Argos, which has managed to create a near-seamless customer experience across stores and online.

Grocer Sainsbury’s acquired general merchandise giant Argos in 2016 to create a multichannel powerhouse capable of competing with Amazon and the Sainsbury’s Argos cross-channel experience blends digital capabilities and the strengths of a store network to offer shoppers a wealth of convenient options.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.