eBay's best-in-class personalisation

eBay box

eBay took third place in Retail Week Indicator’s ecommerce category this year as its personalisation efforts paid off. We look at how the online marketplace makes the customer experience tailored to each user

Personalisation has been eBay’s watchword in recent years, in a bid to ensure its vast range of products are presented to its shoppers in the most relevant way possible.

Chief curation and merchandising officer Bradford Shellhammer says: “No one in ecommerce has really cracked [personalisation] yet and it’s a unique opportunity for eBay because of the diversity of our catalogue.”

We uncover how the online giant is personalising the shopping experience.

Subscription content

Subscriber? Sign in now

Subscribe for full access to our in-depth study, Indicator

Retail Week is the most trusted source of business intelligence for the retail and commerce ecosystem. Your subscription will help you:

  • Make key decisions based on actionable intelligence
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • React more quickly to changes in demand and technology
Discover Retail Week subscribe now