eBay's best-in-class personalisation

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eBay took third place in Retail Week Indicator’s ecommerce category this year as its personalisation efforts paid off. We look at how the online marketplace makes the customer experience tailored to each user

Personalisation has been eBay’s watchword in recent years, in a bid to ensure its vast range of products are presented to its shoppers in the most relevant way possible.

Chief curation and merchandising officer Bradford Shellhammer says: “No one in ecommerce has really cracked [personalisation] yet and it’s a unique opportunity for eBay because of the diversity of our catalogue.”

We uncover how the online giant is personalising the shopping experience.

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