Between each of our sessions at the Be Inspired Virtual Conference 2021, we heard from retail’s real role models.

From the hurdles they’ve jumped and the biases they’ve faced, to their greatest achievements and what they believe an inclusive future holds, this short film series will give true insight into the people that really make retail what it is.

Emma Swail discusses leading the response to the Covid pandemic, the importance of upbringing and how supermarkets are still feeding the nation.