Strategy (6)

  • strategy

    Retail Navigator Analysis

    Ted Baker (Strategy)

    In March 2024, Ted Baker was on the brink of administration. According to Sky News, No Ordinary Label (NODL), which trades under the Ted Baker brand filed a notice of intention to appoint Teneo Financial Advisory to lead the process for its UK operations. Former Chief executive Rachel Osborne had launched new ‘Ted’s Growth Formula’ strategy in mid 2020, which aims to turn around the company’s fortunes and help in its pursuit of being the “most engaging British lifestyle brand”.

  • Ted Baker BigCommerce

    Retail Navigator Analysis

    Ecommerce at Ted Baker

    Ted Baker has partnered with SaaS provider BigCommerce on its new online site to enable it to expand its international presence as a digital-first brand.

  • techn-strategy

    Retail Navigator Analysis

    Technology strategy at Ted Baker

    In its pursuit of operational excellence amid attempts to turn around the retailer’s fortunes through former CEO Rachel Osborne’s transformation strategy, Ted Baker planned to upgrade and enhance its IT systems.

  • supply-chain

    Retail Navigator Analysis

    Supply chain at Ted Baker

    Ted has been now focused on building a “leaner, quicker supply chain” with the aim of introducing monthly product drops to maintain relevance.

  • store-strategy

    Retail Navigator Analysis

    Stores at Ted Baker

    Ted Baker’s stores are integral to its overall strategy. As the business has until recently eschewed traditional advertising routes, its stores have played a significant role in attracting custom and promoting the brand.

  • customer-marketing-strategy

    Retail Navigator Analysis

    Customer and marketing at Ted Baker

    The brand has always had a strong emphasis on design, product quality, consistency and attention to detail and aims to stand out from the crowd through its distinctive, quirky style.