Strategy (1)

  • Shein's London pop-up shop

    Retail Navigator Analysis

    Shein (Strategy)

    Shein overtakes competitor Boohoo, revealing UK sales of Ā£1.55bn in the year ended 31 December 2023. The retailer said ā€œsignificant milestonesā€ in the year included pop-up shops around the UK as well as the opening of a Manchester office.