Strategy (4)

  • Screwfix France _M1A1191

    Retail Navigator Analysis

    Screwfix (Strategy)

    Omnichannel retailer Screwfix has fast become the jewel in Kingfisher’s crown, consistently reporting rising sales and profits. It focuses hard on ensuring consistency across all of its channels, with ecommerce being part of a cohesive whole.

  • techn-strategy

    Retail Navigator Analysis

    Technology strategy at Screwfix

    Screwfix is a good example of a specialist retailer that has wrapped technology around its offer, using it in unique ways to strengthen its services. It has some fairly advanced multichannel services, partly because of how the business grew.

  • Screwfix DC

    Retail Navigator Analysis

    Supply chain at Screwfix

    In order to cope with the very rapid growth of its store network, the retailer has been busy extending distribution capacity and this continues to be a key priority, with a sixth UK DC opened in early 2022. Its first French DC was also opened in that year. 

  • customer-marketing-strategy

    Retail Navigator Analysis

    Customer and marketing at Screwfix

    Screwfix is pitched at the small tradespeople market segment, a market traditionally dominated by key competitor Wickes as well as traditional builders’ merchants such as Jewson and Travis Perkins. It also targets the serious DIYers.