Strategy (6)

  • Robert Dyas

    Retail Navigator Analysis

    Robert Dyas (Strategy)

    Robert Dyas was acquired in 2012 by Theo Paphitis  who has embarked on a programme to modernise the business and make more of multichannel. 

  • ecommerce-strategy-new

    Retail Navigator Analysis

    Ecommerce at Robert Dyas

    A lot of work has been done on bringing Robert Dyas’ ecommerce operation up to speed after it was bought by Theo Paphitis. Parent company the Theo Paphitis Retail Group is aiming to achieve a seamless, real-time multichannel experience across its brands.

  • techn-strategy

    Retail Navigator Analysis

    Technology strategy at Robert Dyas

    The Theo Paphitis Group is investing significantly in the IT systems needed to bring Robert Dyas into the multichannel era, as it works to catch up with its contemporaries. Owner Theo Paphitis says it is trying to achieve a seamless, real-time multichannel experience across its brands.

  • supply-chain-strategy

    Retail Navigator Analysis

    Supply chain at Robert Dyas

    Under ownership by Theo Paphitis, Robert Dyas has upgraded its supply chain as it seeks to drive improvements in efficiency and capacity. His retail group operates a 160,000 sq ft facility in Hemel Hempstead, in which it handles all of its distribution activities in-house.

  • robert dyas store

    Retail Navigator Analysis

    Stores at Robert Dyas

    Management reported in early 2022 that it was “considering a number of potential new sites” to increase its portfolio, including the possible rollout of more joint stores with Ryman. 

  • Robert Dyas campaign

    Retail Navigator Analysis

    Customer and marketing at Robert Dyas

    Robert Dyas’ brand strategy is based around its wide product offer and it positions itself as being the place to come for all home and garden needs. Given the challenging trading conditions of recent years, offering value is also important, but it is not the leading message to inspire a purchase.