Strategy (6)
-
Retail Navigator Analysis
Furniture Village (Strategy)
Furniture Village’s strategy is built on the “synergistic relationship” between its stores and its online presence. While it experienced “substantial growth in participation of online orders during the pandemic”, the retailer says most customers still prefer to “touch and feel” their furniture before purchasing, so stores remains its most important channel.
-
Retail Navigator Analysis
Ecommerce at Furniture Village
Furniture Village sees growth in ecommerce as a central pillar of its future multichannel strategy, although an important aspect of the online site is to drive customers into stores.
-
Retail Navigator Analysis
Technology strategy at Furniture Village
Underlining the importance of technology to the business, IT and business development director Mike Broughton, who was brought in as director of digital innovation and IT in 2018, was given a seat on the board in 2021.
-
Retail Navigator Analysis
Supply chain at Furniture Village
The retailer’s 100,000 sq ft national distribution centre in Milton Keynes is the hub of the organisation, distributing between 10 and 20 containers of furniture and accessories per day to satellite warehouses across the country.
-
Retail Navigator Analysis
Stores at Furniture Village
A cautious expansion programme has been resumed from 2021 with a total of 55 stores being operated at the end of 2022.
-
Retail Navigator Analysis
Customer and marketing at Furniture Village
Furniture Village is positioned at the mid to upper end of the volume furniture market.