Strategy (6)

  • strategy

    Retail Navigator Analysis

    Boux Avenue (Strategy)

    Boss Theo Paphitis implemented a full strategic and operational review at Boux Avenue in 2020 in response to declining sales and mounting losses. 

  • ecommerce-strategy-new

    Retail Navigator Analysis

    Ecommerce at Boux Avenue

    Ecommerce has been a core part of Boux Avenue’s growth plans from the outset, while this focus has taken on even greater impetus as a result of the pandemic from 2020. 

  • techn-strategy

    Retail Navigator Analysis

    Technology strategy at Boux Avenue

    The three retailers forming the Theo Paphitis Group – Boux Avenue, Ryman and Robert Dyas – share central IT and ecommerce facilities, although Boux Avenue has received the bulk of the group’s recent investment.

  • supply-chain-strategy

    Retail Navigator Analysis

    Supply chain at Boux Avenue

    Boux Avenue initially made use of the Theo Paphitis Retail Group’s distribution facilities in Hemel Hempstead, but opened its own 70,000 sq ft DC at the group’s ‘state of the art’ facility in Crewe in 2017. In its results for the 2021 financial year, the retailer said it had invested in automating its distribution centre to increase capacity and improve efficiency, to support growth plans. 

  • store-strategy

    Retail Navigator Analysis

    Stores at Boux Avenue

    Boux Avenue underwent an aggressive opening programme in the first few years following its inception, but this put serious pressure on the bottom line. In November 2022 it opend two news stores and has hinted that there could be more in the pipeline for 2023 and 2024.

  • customer-marketing-strategy

    Retail Navigator Analysis

    Customer and marketing at Boux Avenue

    Boux Avenue is a mid-market lingerie retailer with price points for most bras ranging from £15 to £35. It aims to be an inclusive brand in terms of age and size of its customers.