Strategy (6)
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Retail Navigator AnalysisAnn Summers (Strategy)
Ann Summers has accelerated its turnaround programme from 2018 following “the most challenging year ever experienced”.
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Retail Navigator AnalysisEcommerce at Ann Summers
The Ann Summers website has been replatformed recently as part of the accelerated turnaround programme following the exceptionally challenging 2018 financial year (to end June 2019).
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Retail Navigator AnalysisTechnology strategy at Ann Summers
Ann Summers has worked hard on replacing its core systems over the past few years and has an annual IT spend of around £3m. Its large-scale core IT infrastructure upgrade and transformation was completed in September 2018.
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Retail Navigator AnalysisSupply chain at Ann Summers
Ann Summers relies on a number of third parties in its supply chain. It operates a distribution facility in Whyteleafe, Surrey, which also houses its head office.
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Retail Navigator AnalysisStores at Ann Summers
In December 2020 Ann Summers launched a CVA for 25 of its stores in an effort to secure turnover-based leases. The stores affected were those where the retailer had not been able to agree on revised rental terms with landlords.
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Retail Navigator AnalysisCustomer and marketing at Ann Summers
While the typical Ann Summers customer is a female aged between 18 and 35, over recent years the retailer has decided to home in on its core customer: the 25-year-old. Ann Summers comments that 25-year-olds want value for money. This has led the retailer to adapt its approach, including its pricing strategy, marketing communications and supply chain.
